How many of you have felt the tension between product and software engineering? With product pushing many features, we are often forced to leave software engineering behind. But what if we could push forward features without sacrificing our engineering values? In this talk I will take you through my own personal experience of developing a product using Kent Beck’s 3X model. I will discuss some of the challenges and rewards of working in this way. Finally, you will learn the secret to compromising between the ever sensitive line of product and engineering.