The healthcare industry is in transformation. Global resource constraints, aging populations, the rise of chronic illnesses, increasing consumer engagement and digitalization are profound trends shaping the future of the industry. These economic realities are driving the need to move to value-based and accessible healthcare. Philips has the depth of perspective needed to help organizing healthcare around the patient. Patient and staff experience is a key differentiator in this journey. I will share how Philips Design is able to take the lead in holistically improving this care experience.