In the end, it's the reality that counts: people want to live experiences beyond their expectations and no matter how beautifully a project was conceived.
It is important to complete a multidisciplinary design team with the role of the UX Engineer, whose goal is to follow end-to-end projects by protecting their value from the conception to the realization, outlining technological problems and constraints and reducing operational inefficiencies in Design Ops.
Here are the lessons we have learned since sketchin adopted this approach and some future perspectives.