"Data is the new gold" and having a data-driven company is the new approach to business. For us “Data is the language of the future.” and “without data, you’re just another person with an opinion.”. Being a data-driven company means we rely for every decision on detailed reports instead of a gut feeling. Is being data-driven breaking the status quo or are just old tricks in a new box? In this talk, we will learn more about the meaning of data risk, protection vs security, management, and lifespan.