When business leaders and clients invest in your project, they want to know how your work helps them reach their business outcomes. Can you comfortably articulate it? Or are you stuck talking about the implementation details? In this talk, you will learn simple tips to shift the conversation from a checklist of features to how you are helping your organization or client to hit their business goals. Why should you learn business value articulation asap? To help your team to get the recognition they deserve. To secure (or even increase) the budget for your project.